Campaigning on Your Dime; Dud of a Press Conference

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In case anybody missed it, I’d like to highlight the following item from this week’s Political Scene in the Providence Journal:

Gov. Gina Raimondo has a new $61,751 staffer: RISD grad Jon Gourlay. His newly created job title: “Creative Manager — Governor’s Communications Office.” His actual role: producing web videos for Governor Raimondo, who is expected to run for reelection next year.

To some extent, her spokesman, Mike Raia, has a point when he says, “The way people get their information has changed, and elected leaders need to generate creative content to break through on social media and other digital and curated platforms.”  The content of the videos will be the decisive tell, though.

If Rhode Islanders get short instructional videos about interacting with government or more-catchy-than-usual public service announcements, the governor’s office will have an argument.  However, if we get more self-promotional trash like this, then the “21st century constituency” stuff will have proven to be just spin.

I know which way I’d bet, especially given what appears to have been a dud of a press conference from the governor, yesterday.  Is Raimondo so thoroughly without political chips that she’s got nothing but words to salvage a budget containing her single biggest emphasis of the past year?  She just doesn’t seem to get how to govern or use leverage and communications to bring about real action, so why would her new employee’s videos be dedicated to that purpose?*

* Before she actually became governor, Raimondo’s success with pension reform would have seemed to suggest otherwise, based on the “Truth in Numbers” campaign.  As time goes on, though, that issue is looking more like a one-hit-wonder achievement, perhaps founded more on the promise that her mild reform would make the mammoth problem of pension funding go away.  The clock is ticking toward the date at which the fallacy will be proven.



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