Trump wins again.

On the largest sports and media stage in the world, several news outlets somehow got it into their heads that Brady’s sole responsibility wasn’t to concentrate on football and lead his team to a fifth Super Bowl title. No, he also had a moral responsibility to denounce his friend and golfing buddy, Donald Trump.

In their attempts to put Brady and the team on notice about their problematic friendship, the media somehow managed to convert former Patriots haters into fans. Because while few institutions are more hate-able than the Patriots, the media is definitely one of those institutions.

Obviously, we New Englanders don’t hate the Pats and it’s not our fault the rest of the country – or the NFL offices – can’t handle their success (but those of us who grew up as Yankee-haters do sorta get it!).

That being said, the week leading up to the Superbowl saw Brady, Belichick and Kraft join the ranks of other celebrities who have fallen afoul of the media moralizers.  “Spineless Feminist” Taylor Swift came in for criticism when she didn’t attend the Women’s March on Washington.  Fellow Diva Lady Gaga has now fallen afoul of the Progressive Prudes for not properly politicizing her Superbowl Halftime show. “[I]t’s disheartening to watch someone with so much heart (and guts and spleen) stare down a moment of this magnitude and blink.” Twitter was full of lefty media types gloating over the Pats performance and correlating the blowout to their support for Trump.  Karma or something.  But then at least some of those tweets got deleted once the Pats won.

Here’s hoping things calm down soon. I don’t think we can take this amped up environment that politicizes everything.  Can we?