Selling Cars with Classism in a Dress
If the Super Bowl commercial for Audi cars caught your attention (in a good or bad way), be sure to read Jack Baruth’s frame-by-frame analysis of the commercial:
After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.
Let me tell you up front: chances are you won’t like what Audi has to say.
Basically, the commercial is about wealthy whites dominating working-class whites in all ways, including their virtue signaling. So, it’s pretty much an articulation of liberalism in a sixty seconds.