Branding the Rhode Island Herd
In March, Rhode Island’s new governor, Democrat Gina Raimondo, announced herWAVE initiative to turn the state’s economy around through Workforce development,Advanced industries and innovation, Visitor attraction, and Enterprise expansion and recruitment. Generally the marketing piece might appear to be the most mundane, in a “well, whatever” kind of way, but it might provide a lesson to help residents understand what their government is actually doing.
Lesson one is that emphasis on marketing can be evidence that leaders cannot or will not fix problems within their organization or with its activities. Lesson 2 is that an organization can only have one “compelling,” unified brand, making it fundamentally incompatible with freedom as Americans have historically understood it.
Continue reading on Watchdog.org.